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    <title>The SEO Cover</title>
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    <description>A curated hub of SEO articles, videos, tools, and people — organized by topic.</description>
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    <lastBuildDate>Sun, 31 May 2026 00:02:45 GMT</lastBuildDate>
    <item>
      <title>Google’s I/O Demos Reveal The New Business Visibility Problem</title>
      <link>https://theseocover.com/resources/d65e436a47285b7a/</link>
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      <pubDate>Sat, 30 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://www.searchenginejournal.com/googles-i-o-demos-reveal-the-new-business-visibility-problem/576217/">Search Engine Journal</source>
      <category>technical-seo</category>
      <description>Many Google I/O demos ended in transactions, bookings, or task completion. The consumer path is clear, but business visibility isn&apos;t.</description>
    </item>
    <item>
      <title>Beyond RAG: Why every AI search platform is now agentic and what that means for your content</title>
      <link>https://theseocover.com/resources/cc14607973914272/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://searchengineland.com/beyond-rag-ai-search-agentic-content-478996">Search Engine Land</source>
      <category>technical-seo</category>
      <description>AI search has outgrown simple RAG. Learn how today’s hidden AI retrieval systems decide whether your content gets surfaced or filtered out.</description>
    </item>
    <item>
      <title>Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews</title>
      <link>https://theseocover.com/resources/bd7c7effcd9c5c0d/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://www.searchenginejournal.com/seo-pulse-preferred-sources-expand-gmail-brand-lift-pichai-on-ai-overviews/577173/">Search Engine Journal</source>
      <category>technical-seo</category>
      <description>Google brings Preferred Sources into AI Overviews and AI Mode, iPullRank measures Gmail&apos;s pull on AI Mode brand visibility, and new ad formats arrive.</description>
    </item>
    <item>
      <title>Google Discover Publisher Profile Pages Tests Short URLs</title>
      <link>https://theseocover.com/resources/1a072c4d844a1d02/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://www.seroundtable.com/google-discover-profile-page-short-urls-41385.html">Search Engine Roundtable</source>
      <category>technical-seo</category>
      <description>Google is testing short URLs with @handles for the Google Discover publisher profile pages. Instead of those long URLs that go on forever, Google is testing a format that uses the publisher&apos;s handle.</description>
    </item>
    <item>
      <title>How to do an SEO competitor analysis [+ template]</title>
      <link>https://theseocover.com/resources/5bf663fff35de78d/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://www.semrush.com/blog/how-to-do-seo-competitive-analysis/">Semrush Blog</source>
      <category>content-strategy</category>
      <description>Learn how to do an SEO competitor analysis. Get insights to outran</description>
    </item>
    <item>
      <title>The latest jobs in search marketing</title>
      <link>https://theseocover.com/resources/1a9bfffdc6792098/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://searchengineland.com/latest-jobs-in-search-marketing-378959">Search Engine Land</source>
      <category>technical-seo</category>
      <description>Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.</description>
    </item>
    <item>
      <title>Google SERP Layout Shift: Position 1 Now Appears Halfway Down The Page</title>
      <link>https://theseocover.com/resources/ad301d3fe280d657/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://www.searchenginejournal.com/updated-serps-new-study-measures-the-serp-in-pixels-not-ranks-recap/577359/">Search Engine Journal</source>
      <category>technical-seo</category>
      <description>Understand SERP visibility and why ranking #1 is no longer sufficient for brand impressions and clicks in today&apos;s digital landscape.</description>
    </item>
    <item>
      <title>100 Most Asked Questions on Google (May 2026)</title>
      <link>https://theseocover.com/resources/9bfa2f470067b6c0/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://ahrefs.com/blog/top-google-questions/">Ahrefs Blog</source>
      <category>technical-seo</category>
      <description>These are the 100 most asked questions on Google, along with their monthly search volumes. # Question Search Volume 1 what is today 3,700,000 2 where’s my refund 1,270,000 3 what is my ip 1,100,000 4 how many days until …</description>
    </item>
    <item>
      <title>The 100 Most Searched People on Google (May 2026)</title>
      <link>https://theseocover.com/resources/97517dd8adb31842/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://ahrefs.com/blog/most-searched-people/">Ahrefs Blog</source>
      <category>technical-seo</category>
      <description>These are the 100 most searched people, along with their monthly search volumes. # Person Search Volume 1 sydney sweeney 4,400,000 2 donald trump 3,680,000 3 taylor swift 3,470,000 4 rob reiner 2,900,000 5 sabrina carpenter 2,520,000 6 ozzy osbourne …</description>
    </item>
    <item>
      <title>Google appears to be testing new branded search controls in AI Max campaigns</title>
      <link>https://theseocover.com/resources/eda903de52a7effa/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://searchengineland.com/google-appears-to-be-testing-new-branded-search-controls-in-ai-max-campaigns-479088">Search Engine Land</source>
      <category>technical-seo</category>
      <description>Google Ads is showing AI Max branded search controls that could help advertisers separate branded/non-branded traffic more effectively.</description>
    </item>
    <item>
      <title>Top Trending Topics (May 2026)</title>
      <link>https://theseocover.com/resources/2cc8e0d73210e065/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://ahrefs.com/blog/trending-topics/">Ahrefs Blog</source>
      <category>technical-seo</category>
      <description>They’re the keywords with the highest average search volume increase from our database of 28.7 billion keywords. These topics are trending or trended in the United States: # Topic Search Volume Growth (3m) 1 what time is artemis 2 launching …</description>
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    <item>
      <title>Google AI Overview Data Looks Different For Commercial Queries</title>
      <link>https://theseocover.com/resources/e49340099c8be902/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://www.searchenginejournal.com/google-ai-overview-data-looks-different-for-commercial-queries/577350/">Search Engine Journal</source>
      <category>technical-seo</category>
      <description>AI Overview tracking can tell very different stories depending on the prompts, query types, and markets included in the sample.</description>
    </item>
    <item>
      <title>How we&apos;re driving AI visibility at Semrush</title>
      <link>https://theseocover.com/resources/99371c05082a87ad/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://www.semrush.com/blog/how-we-are-using-semrush-to-drive-llm-visibility/">Semrush Blog</source>
      <category>content-strategy</category>
      <description>How we nearly tripled our s</description>
    </item>
    <item>
      <title>Daily Search Forum Recap: May 29, 2026</title>
      <link>https://theseocover.com/resources/6901d547f965c36a/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://www.seroundtable.com/recap-05-29-2026-41415.html">Search Engine Roundtable</source>
      <category>technical-seo</category>
      <description>Here is a recap of what happened in the search forums today...</description>
    </item>
    <item>
      <title>Matt McGee on the Wild West days of SEO</title>
      <link>https://theseocover.com/resources/44b1e23b240c71db/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      <dc:creator>Barry Schwartz</dc:creator>
      <source url="https://searchengineland.com/matt-mcgee-on-the-wild-west-days-of-seo-478965">Search Engine Land</source>
      <category>technical-seo</category>
      <description>Matt was also the former Editor-in-Chief at Search Engine Land, so this interview is full of great SEO topics.</description>
    </item>
    <item>
      <title>Search News Buzz Video Recap: Google May Core Update Status, Buying AI Brand Mentions, Preferred Sources In AI Responses, Google Ads, Local &amp; Legal</title>
      <link>https://theseocover.com/resources/73ab1aab17cd439f/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://www.seroundtable.com/video-05-29-2026-41408.html">Search Engine Roundtable</source>
      <category>technical-seo</category>
      <description>This week in search, we gave a status update on the Google May 2026 core update. Google strongly warned against buying mentions for AI or manipulating mentions for AI. Google removed the indexing lag between....</description>
    </item>
    <item>
      <title>AI Content Alone Won’t Fix Your SEO Rankings (Here’s What Will)</title>
      <link>https://theseocover.com/resources/195bf2c33c25d565/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://www.searchenginejournal.com/ai-content-alone-wont-fix-your-seo-rankings-heres-what-will/577380/">Search Engine Journal</source>
      <category>technical-seo</category>
      <description>Explore the impact of AI content on modern SEO strategies and how it adapts to changing search behaviors and long-tail queries.</description>
    </item>
    <item>
      <title>New: Google Ads Prospects Mode</title>
      <link>https://theseocover.com/resources/ab9e89e466f20aff/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://www.seroundtable.com/google-ads-prospects-mode-41407.html">Search Engine Roundtable</source>
      <category>technical-seo</category>
      <description>Google Ads has expanded New Customer Acquisition with a new feature called Prospect Mode. Prospect mode also targets brand-unaware users, Google said. Those prospects who have not searched for, engaged with, or visited your site. Some call them cold prospects.</description>
    </item>
    <item>
      <title>Google 1st Order Price Labels On Shopping Ads (Again)</title>
      <link>https://theseocover.com/resources/76a9590823868aef/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://www.seroundtable.com/google-1st-order-price-label-41386.html">Search Engine Roundtable</source>
      <category>technical-seo</category>
      <description>Over a year ago, we saw Google testing a &quot;First order&quot; label on shopping ads within search. Now, we are seeing Google test a variation of that named &quot;1st order price&quot; on those same ads. It basically tells the customer that if this is their first order with this retailer, it is a</description>
    </item>
    <item>
      <title>Why your B2B PPC metrics may be lying to you</title>
      <link>https://theseocover.com/resources/12bc89e4dab4a573/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://searchengineland.com/b2b-ppc-metrics-incremental-value-478925">Search Engine Land</source>
      <category>technical-seo</category>
      <description>More conversions and higher ROAS don’t always translate to more pipeline or revenue. Here’s how to measure incremental value more accurately.</description>
    </item>
    <item>
      <title>Bing Tests New Sitelinks On Ads</title>
      <link>https://theseocover.com/resources/16109a3d7e16d5b6/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://www.seroundtable.com/bing-sitelinks-ads-41395.html">Search Engine Roundtable</source>
      <category>technical-seo</category>
      <description>Microsoft Bing is testing a new style of sitelinks for the search ads. These sitelinks differ in that they are narrower, use a smaller font, have a border and when you hover over them, they change from a blue font to a bold black font.</description>
    </item>
    <item>
      <title>Google: Search Quality Raters Guidelines Not A Guide For Search Rankings</title>
      <link>https://theseocover.com/resources/f9d1955236234fb4/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://www.seroundtable.com/google-search-quality-raters-guidelines-rankings-41414.html">Search Engine Roundtable</source>
      <category>technical-seo</category>
      <description>John Mueller from Google said that the Google Search Quality Raters guidelines are not a guide for search rankings. Meaning, the content in those guidelines is not a blueprint on how to rank your website in Google Search.</description>
    </item>
    <item>
      <title>Top Google Searches (May 2026)</title>
      <link>https://theseocover.com/resources/96c41584c38f5831/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://ahrefs.com/blog/top-google-searches/">Ahrefs Blog</source>
      <category>technical-seo</category>
      <description>Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords: # Keyword Search Volume 1 chatgpt 94,610,000 2 youtube 87,790,000 3 amazon 84,320,000 4 gmail …</description>
    </item>
    <item>
      <title>How to structure paid social creative testing for better performance</title>
      <link>https://theseocover.com/resources/a8023723ea45188c/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://searchengineland.com/structure-paid-social-creative-testing-478963">Search Engine Land</source>
      <category>technical-seo</category>
      <description>Platforms can recognize when creative variations are nearly identical, making differentiated concepts more valuable than cosmetic tweaks.</description>
    </item>
    <item>
      <title>Google Ads launches built-in lead management dashboard</title>
      <link>https://theseocover.com/resources/722e0dddf66a3ada/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://searchengineland.com/google-ads-launches-built-in-lead-management-dashboard-479068">Search Engine Land</source>
      <category>technical-seo</category>
      <description>Google Ads now lets advertisers manage leads and share quality signals with AI to improve bidding performance.</description>
    </item>
    <item>
      <title>100 Most Expensive Keywords for Google Ads (May 2026)</title>
      <link>https://theseocover.com/resources/f32b551d3fcceb2f/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://ahrefs.com/blog/most-expensive-keywords/">Ahrefs Blog</source>
      <category>technical-seo</category>
      <description>These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). The main reason is due to Google’s ads mechanism: Companies have to outbid each other in order to secure …</description>
    </item>
    <item>
      <title>How to train Claude to sound like your brand</title>
      <link>https://theseocover.com/resources/af7457dd7072256c/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://searchengineland.com/train-claude-sound-like-your-brand-479023">Search Engine Land</source>
      <category>technical-seo</category>
      <description>If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.</description>
    </item>
    <item>
      <title>5 places to find FAQ content that improves AI visibility</title>
      <link>https://theseocover.com/resources/26c58bd4b406c892/</link>
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      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://searchengineland.com/faq-content-ai-visibility-478788">Search Engine Land</source>
      <category>technical-seo</category>
      <description>Use GSC, Reddit, People Also Ask data, customer insights, and AI prompt trends to uncover the questions that drive search visibility.</description>
    </item>
    <item>
      <title>Google adds AI shopping visibility insights to Merchant Center</title>
      <link>https://theseocover.com/resources/7306c76072077a01/</link>
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      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://searchengineland.com/google-adds-ai-shopping-visibility-insights-to-merchant-center-478962">Search Engine Land</source>
      <category>technical-seo</category>
      <description>Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.</description>
    </item>
    <item>
      <title>Brand depth determines what AI systems recommend</title>
      <link>https://theseocover.com/resources/6feb061495b565cf/</link>
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      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
      
      <source url="https://searchengineland.com/brand-depth-ai-systems-recommend-478816">Search Engine Land</source>
      <category>technical-seo</category>
      <description>Citations only show the outcome. The real advantage comes from building a brand AI systems consistently retrieve, recognize, and recommend.</description>
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