Zero-click searches and the future of your marketing funnel
Search results used to be a doorway. A brand ranked, someone clicked, and they landed on a website. But today, that model is eroding faster than most marketing teams are equipped to move.
— The Editorial Index
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Search results used to be a doorway. A brand ranked, someone clicked, and they landed on a website. But today, that model is eroding faster than most marketing teams are equipped to move.