Ecommerce marketing: 10 strategies for search and AI in 2026
Semrush Blog
10 ecommerce marketing strategies for 2026, from SEO and email to AI s
Topic
Content Strategy
36 resources
Google Search expands agentic capabilities with information agents and Universal Cart
Semrush Blog
Google‘s information agents and Universal Cart stand to change how users discover and buy products online.
How to do YouTube keyword research: A complete 2026 guide
Semrush Blog
Learn how to use YouTube keyword research to validate topics for bot
What is a lead generation funnel? And how to build one
Semrush Blog
Learn what a lead generation funnel is and how to build one that drives qualified leads.
What are keywords? Definition, types, & how to use them
Semrush Blog
A keyword is a word or phrase representing the topi
How to Add Products to Your Google My Business Listing, Illustrated
Moz
Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.
The Skyscraper Technique: A Link Building Strategy That Works in 2026
Backlinko · by Brian Dean
Brian Dean's canonical link-building framework: find content with lots of backlinks, build something better, then pitch sites already linking to the original.
The Guide to Targeted-Impact Link Building
Moz
Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.
![How to do an SEO competitor analysis [+ template]](https://static.semrush.com/blog/uploads/media/55/5c/555c50d3d1615501c9aa6723041f9c69/f2fae774a680cffb3b2df513dbb9e38a/seo-competitor-analysis.png)
How to do an SEO competitor analysis [+ template]
Semrush Blog
Learn how to do an SEO competitor analysis. Get insights to outran
How to measure and report on AI search visibility (what actually matters)
Semrush Blog
Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.
How to Use STAT to Find SEO Opportunities at Scale
Moz
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.
10 best SEO audit tools for 2026 (tested)
Semrush Blog
See our comparison of SEO audit tools including Site Audit,
How to Calculate Your SEO ROI Using Google Analytics
Moz
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.
How to find buyer intent keywords for organic & AI search
Semrush Blog
Learn how to find and track buyer intent keywords people are using in Google a
Social media management: The ultimate guide
Semrush Blog
Learn how consistency in social media management compounds into brand equity and ho
What is prompt tracking? (+ 4 prompt types to track)
Semrush Blog
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.
What is competitive analysis? How to do one (+ template)
Semrush Blog
Competitive analysis is the process of analyzing competitors’ products, m
Ahrefs YouTube — SEO Tutorials & Case Studies
Ahrefs YouTube
Ahrefs' channel is one of the highest-signal YouTube destinations for SEO — deep technical tutorials, keyword research workflows, and case studies from real sites.
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
Moz
Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.
Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns
Moz
These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.
How we're driving AI visibility at Semrush
Semrush Blog
How we nearly tripled our s
The Three Bosses of SEO
Moz
In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?
Google publishes guide to optimizing for generative AI search
Semrush Blog
Google‘s first consolidated AI optimization guide gives guidance on ways to optimize for Google’s generative AI features.
The Beginner's Guide to SEO
Moz
Moz's foundational guide — how search engines work, what to optimize, and how to think about SEO from first principles. The single best onboarding read for new SEOs.
What is PPC? A starter guide to pay-per-click advertising
Semrush Blog
Learn what PPC marketing is, how it works, and how to set up your first pay-per-c
Detailed.com — The Untold Story of SEO Winners
Detailed · by Glen Allsopp
Glen Allsopp's investigative SEO essays — deep data analyses of which sites and parent companies actually dominate Google in major verticals, and why.
Google unveils Gemini 3.5 Flash and a redesigned ‘intelligent Search box’
Semrush Blog
Google‘s Gemini 3.5 Flash and intelligent Search box are live. Here‘s what it means for search visibility.
Tackling 8,000 Title Tag Rewrites: A Case Study
Moz
Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.
Cannibalization
Moz
In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.
11 ways to use AI for SEO (+best practices & challenges)
Semrush Blog
11 practical ways to use AI for SEO, with copy-ready p
SEO basics: How to do SEO for beginners
Semrush Blog
Learn the basics of SEO — keyword research, technical SEO, etc. — to show prominently in search resu
ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Semrush Blog
Learn tactics + content suitable for each stage, including how to reverse e
Ahrefs — SEO Toolset for Keywords, Backlinks & Content
Ahrefs
Full-stack SEO platform: Site Explorer for backlinks, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer. Industry-standard tooling at every level of SEO work.
GA4 adds AI Assistant channel for referral tracking
Semrush Blog
Google Analytics 4 now classifies traffic from ChatGPT, Gemini, and Claude under a new AI Assistant channel.
How to Win in a Zero-Click Search Market
Semrush Blog
Learn what zero‑click search means, why clicks are down, and
How Our Website Conversion Strategy Increased Business Inquiries by 37%
Moz
See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.