— The Editorial Index
The SEO Cover
A curated hub of SEO articles, videos, tools, and people — organized by topic.
Topic
66 resources
Link building remains one of the most consequential—and misunderstood—parts of SEO. A backlink is a third-party vote of confidence in your content, and Google still weights these signals heavily in rankings. But the mechanics have shifted. Links aren't just about ranking on Google anymore; they're signals that feed into LLMs, influence brand perception, and determine whether your content gets cited in AI-powered answers. The quality of who links to you matters far more than the quantity, and cheap links carry real costs—both algorithmically and in opportunity cost.
The field is consolidating around a few hard truths. First, links follow genuine topical authority and brand strength; you can't shortcut your way there with prospecting alone. Second, PR and SEO have merged operationally—the same third-party signals that generate backlinks now build the brand mentions and earned media that power AI visibility. Third, link building works best when tied to sustainable business models and content that people actually want to reference, not just rank. The days of treating links as a separate tactic are over. Practitioners are increasingly thinking about earned coverage holistically: what newsworthy moves or content genuinely deserve to be written about by others, and how do you create the conditions for that to happen repeatedly.
Focus on building things worth linking to and being the kind of brand people mention unprompted.
Niche Pursuits
In this week’s episode of the Niche Pursuits podcast, Ben Bozzay and I discuss how Tech Lockdown grew from a personal problem into a SaaS business generating $20K in monthly recurring revenue. What makes Ben’s story so interesting is how…
Niche Pursuits
In this week’s episode of the Niche Pursuits podcast, Brian Casel and I discuss how he’s building Builder Methods through YouTube, email, community, and AI agents. Brian brings about 20 years of experience as a designer, developer, founder, and operator,…
Mangools
Local search has become a critical component of any small business marketing strategy. With 69% of all Google searches seeking local information, it’s essential that your business appears at…
Loganix
Niche Pursuits
In this week's episode of the Niche Pursuits podcast, Brian Winum and I discuss advanced authority-building for Google, AI visibility, affiliate sites, and content systems that can scale without relying on large manual teams. Brian is a repeat guest, and…
Loganix
Loganix
Niche Pursuits
In this week's episode of the Niche Pursuits podcast, Taegan Goddard and I discuss how Political Wire built a paid subscription model around a highly engaged political audience. We talk about why subscriptions can make publishing revenue more predictable than…
Backlinko
Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build answers. When someone asks ChatGPT or Perplexity a question, it doesn’t default to the
Backlinko
You can be a strong brand, publish high-quality content, and still not have topical authority. Just look at Great Jones, a kitchenware company. Their Dutch oven (called The Dutchess) is beautiful, well-reviewed, and featured in industry-leading sites like Vogue, the New York Time
Backlinko
You can be a strong brand, publish high-quality content, and still not have topical authority. Just look at Great Jones, a kitchenware company. Their Dutch oven (called The Dutchess) is beautiful, well-reviewed, and featured in industry-leading sites like Vogue, the New York Time
Loganix
Niche Pursuits
In this week's episode of the Niche Pursuits podcast, Rob Walling and I discuss how SaaS founders can build, grow, and sell software businesses that create more freedom. Rob brings 25 years of SaaS experience, including lessons from building and…
Niche Pursuits
In this week's episode of the Niche Pursuits podcast, Tim Stoddart and I discuss what happens after selling a business and how he thinks about directories today. Tim also shares why the best online opportunities often come from combining media,…
Backlinko
PR and SEO used to be separate disciplines. Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands deserve visibility. PR and SEO both
Niche Pursuits
In this week’s episode of the Niche Pursuits podcast, Denis Yurchak and I discuss how he turned Skype’s shutdown into Yadaphone, a fast-growing software business with more than 20,000 users and $17,500 in monthly revenue in a little over a…
Loganix
Loganix
Mangools
Mangools
Niche Pursuits
In this week’s episode of the Niche Pursuits podcast, Kevin Surace and I discuss how founders can build better businesses by finding painful problems, testing whether buyers will pay for a fix, and getting timing right before the market shifts.…
Loganix
Mangools
Search engines are the gateways to the wild and wonderful world of websites. Between mega-giants that have turned their brand name into a verb, to the little guys specialized…
Loganix