— The Editorial Index
The SEO Cover
A curated hub of SEO articles, videos, tools, and people — organized by topic.
Google announced it is transitioning the Google Local Service Ads platform into the main Google Ads platform throughout this year. With that, Google is making a new and specialized Performance Max campaign type optimized specifically for pay-per-lead goals for these campaigns to
Search Engine Roundtable
Here is a recap of what happened in the search forums today...
Search Engine Journal
Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out?
Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple announced the new Apple Intelligence and Siri AI...
Search Engine Land · by Barry Schwartz
The report has not been updated for two weeks now but this is not all that uncommon.
Search Engine Journal
Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data.
Search Engine Roundtable
Google Ads updated its alcohol policy to provide more examples of ad formats that don't allow alcohol ads. The list previously only had reservation display ads and Google TV masthead ads, and it was updated app install image ads, app install video ads, consumer ratings annotation