— The Editorial Index
The SEO Cover
A curated hub of SEO articles, videos, tools, and people — organized by topic.
SEO remains one of the most dynamic and challenging fields in digital marketing, and your Google Business Profile (GBP) is often right in the firing line. When a suspension occurs or a verification fails, it can feel like Google just pulled the rug out from under you. To help you
Sterling Sky
BrightLocal
In the world of online business, your reputation is gold. Recently, however, many agencies, local businesses, and online services have been dealing with a tricky and unfair challenge specifically on Google: mass 1-star review bombing. This is a real issue that has grown significa
BrightLocal
AI has made it possible to publish more content than ever. It has also made it easier than ever to break trust. A perfect example came from Wil Reynolds’ talk at BrightLocal’s Local SEO for Good. He showed a sign from a Philadelphia cheesesteak shop that claimed to be “authentic.
Sterling Sky
BrightLocal
TikTok is used by around 20% of consumers when they’re looking for reviews, and 10% of Gen Z searchers use it for local searches. In fact, a recent survey found that TikTok was the dominant social media platform for teens. With 46% of 10,000 surveyed saying TikTok was their platf
BrightLocal
68% of consumers only look at reviews posted within the last three months. So what happens to all your older positive reviews that you’ve worked so hard to get? Online reviews don’t just belong on your business listings. When shared across multiple marketing channels, they can ha