How ad platforms count and report conversions differently
Your ad platforms don't have to agree to be useful. Learn what different attribution methods are actually telling you.
TopicsTechnical SEO
Related
Daily Search Forum Recap: June 26, 2026
Search Engine Roundtable
Here is a recap of what happened in the search forums today...
The AI Convergence Problem
Search Engine Journal
Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out?
Daily Search Forum Recap: June 9, 2026
Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple announced the new Apple Intelligence and Siri AI...
Page indexing report in Google Search Console delayed
Search Engine Land · by Barry Schwartz
The report has not been updated for two weeks now but this is not all that uncommon.
Google’s Liz Reid: Personalization Can Help Small Publishers
Search Engine Journal
Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data.
Google Ads Formats That Don't Allow Alcohol Ads
Search Engine Roundtable
Google Ads updated its alcohol policy to provide more examples of ad formats that don't allow alcohol ads. The list previously only had reservation display ads and Google TV masthead ads, and it was updated app install image ads, app install video ads, consumer ratings annotation