— The Editorial Index
The SEO Cover
A curated hub of SEO articles, videos, tools, and people — organized by topic.
Gary Illyes from Google said that you are better off not using a lastmod date in your XML Sitemap if those dates are wrong. He said on Bluesky, "probably better off without the lastmods. at least you save a few bytes."
Search Engine Roundtable
Here is a recap of what happened in the search forums today...
Search Engine Journal
Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out?
Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple announced the new Apple Intelligence and Siri AI...
Search Engine Land · by Barry Schwartz
The report has not been updated for two weeks now but this is not all that uncommon.
Search Engine Journal
Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data.
Search Engine Roundtable
Google Ads updated its alcohol policy to provide more examples of ad formats that don't allow alcohol ads. The list previously only had reservation display ads and Google TV masthead ads, and it was updated app install image ads, app install video ads, consumer ratings annotation