— The Editorial Index
The SEO Cover
A curated hub of SEO articles, videos, tools, and people — organized by topic.
Microsoft Advertising is moving its Predictive Matching targeting option to Search term matching within AI Max. Microsoft added a note to various help document pages about the change, it says:
Search Engine Journal
On Alphabet's Q2 call, Pichai named coding an area to improve, saying Google needs Gemini 4 for the next frontier, as 3.5 Pro stays delayed.
Search Engine Roundtable
Here is a recap of what happened in the search forums today...
Search Engine Journal
Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out?
Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple announced the new Apple Intelligence and Siri AI...
Search Engine Land · by Barry Schwartz
The report has not been updated for two weeks now but this is not all that uncommon.
Search Engine Journal
Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data.