CTR Is Sky High In 2026 That Doesn’t Mean Your Ads Are Working
High click-through rates no longer guarantee advertising success due to automated bidding and AI optimization changing traditional metrics.
TopicsTechnical SEO
Related
Daily Search Forum Recap: June 26, 2026
Search Engine Roundtable
Here is a recap of what happened in the search forums today...
The AI Convergence Problem
Search Engine Journal
Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out?
Daily Search Forum Recap: June 9, 2026
Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple announced the new Apple Intelligence and Siri AI...
Page indexing report in Google Search Console delayed
Search Engine Land · by Barry Schwartz
The report has not been updated for two weeks now but this is not all that uncommon.
Google’s Liz Reid: Personalization Can Help Small Publishers
Search Engine Journal
Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data.
The Content Framework That Worked In 2019 Is Now Working Against You
Search Engine Journal
Why the best content frameworks become outdated and how to stay ahead by embracing new data instead of defending old models.