— The Editorial Index
The SEO Cover
A curated hub of SEO articles, videos, tools, and people — organized by topic.
Google has updated its guide for optimizing for generative AI search help document to clarify that (1) LLMS.txt files don't help or hurt with search rankings and (2) AI files, markdown files, etc are not used in Google Search.
Search Engine Journal
Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out?
Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple announced the new Apple Intelligence and Siri AI...
Search Engine Roundtable
The Google May 2026 core update seemed to have hit some sites in a very big way yesterday, Saturday, May 30, 2026. As a reminder, the May 2026 core update was announced on May 21, 2026, and then that following weekend, we saw some significant ranking volatility, and then again, t
Search Engine Journal
Google is adding a direct Google Business Profile connection and Business notebooks to the Gemini app, rolling out this month.
Search Engine Journal
Most of the web's reading is now done by bots. For anyone publishing online, the rules on access, quality, and cheating no longer hold.
![Why LLMs Cite Reddit Instead Of Your Brand: A Practical AI Visibility Audit [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/05/featured-4-958.png)
Search Engine Journal
Understand the role Reddit plays in AI answers and how brands can capitalize on community signals to enhance visibility.