— The Editorial Index
The SEO Cover
A curated hub of SEO articles, videos, tools, and people — organized by topic.
AI search exists on a spectrum. At one end: a human asks an AI a question and gets a fast, generated response. At the other: an AI receives a goal and browses the web on a human’s behalf. It evaluates your brand, makes a decision, and leaves no trace in your analytics. That’s age
Backlinko
Most location pages fail for one of two reasons: They’re too thin (just an address and phone number) or too generic (the same template with city names swapped out). Google sees through both. So does ChatGPT. But here’s what a good location page can do: Rank in organic search Link
Backlinko · by Brian Dean
Brian Dean's canonical link-building framework: find content with lots of backlinks, build something better, then pitch sites already linking to the original.
Ahrefs YouTube
Ahrefs' channel is one of the highest-signal YouTube destinations for SEO — deep technical tutorials, keyword research workflows, and case studies from real sites.
Backlinko
PR and SEO used to be separate disciplines. Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands deserve visibility. PR and SEO both
Backlinko · by Brian Dean
SEO services have evolved significantly in recent years, driven by changes in search behavior, AI-powered results, and rising competition across industries. To give you the most accurate picture of the industry today, we’ve combined data from multiple sources, including our surve
Backlinko
With all of the platform changes and tech advancements, it’s easy to feel like you’re always a step behind. Buyers can discover brands in countless ways without ever visiting their website. Tracking and attribution are becoming murkier, which makes it harder to know what to prior