The SEOCover

AI isn't actually deciding which local business to recommend yet—it's mostly regurgitating what's already visible in traditional local pack results and review aggregates. The real play isn't "AI search optimization" as a separate discipline; it's doing local SEO competently (reviews, citations, on-page clarity) and then making sure your business data is clean enough that AI systems can read and trust it without hallucinating. If you're seeing advice that treats AI local search like it's a different game, you're probably looking at someone repackaging basic local fundamentals with a trendy label.

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Google's AI abstracts away the creator economy's economic model, and that's the actual problem nobody wants to name directly. Creators built search value through content that Google monetized; now Google's training its models on that same content and serving answers directly, collapsing the traffic bridge that made creation economically viable. If AI summaries become the default search interface, the incentive to publish original work at scale evaporates. This isn't a debate about plagiarism or attribution—it's about whether Google's new product cannibilizes the supply chain it depends on, and whether creators will keep feeding a system that's actively removing them from their own discovery loop.

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