On "Why 62% of AI citations don’t lead to brand mentions [Study]"

The real problem isn't that AI citations are broken—it's that brands are treating them like they solve SEO when they're actually a different game entirely. A citation without a brand mention is a traffic wipeout dressed up as validation, and if your content strategy still assumes "getting cited = getting found," you're already behind. The study confirms what search pros have been saying quietly: AI tools are still optimizing for answer confidence, not attribution fairness, so your job is to architect content for mention-worthy authority, not just citable facts. Stop celebrating citations as wins and start asking whether your brand is actually visible when the answer appears.