— The Editorial Index

The SEO Cover

A curated hub of SEO articles, videos, tools, and people — organized by topic.

Topic

AI Tools

108 resources

AI tools have become operational infrastructure for SEO teams. They're not future-theoretic anymore—they're in your workflow right now, whether for content ideation, technical audits, competitive analysis, or automating repetitive reporting. The question has shifted from "should we use them?" to "which ones solve our actual bottlenecks, and how do we keep the output credible?"

The field is splitting into two realities. Generalist AI platforms (LLMs, image generators, coding assistants) are becoming cheaper and more capable, letting smaller teams punch above their weight. At the same time, SEO-native tools are racing to embed AI in ways that respect search behavior and ranking signals—not just generic text generation. There's real tension between speed and quality: teams can now draft dozens of page concepts in hours, but that volume only matters if it survives actual ranking scrutiny. The practitioners moving fastest aren't those automating everything; they're the ones using AI to eliminate grunt work so they can focus on strategy, competitive gaps, and the judgment calls machines still can't make reliably.

The honest play: treat AI as a multiplier for your best work, not a replacement for it. Validate the output. Know what your tools are blind to.

From the desk
Article2026-09-21

Jev introduces a new shape of LLM - System One, aka Decision Models

Simon Willison

Last week TypeSafe AI unveiled Jev , their first example of a new category of model that they are calling "System One models" (I'm with Maggie Appleton, I think "decision models" is a better name for these). Jev is an interesting variant on the usual LLM format: it still accepts

UN says AI safeguards can’t wait for certainty
Article2026-09-21

UN says AI safeguards can’t wait for certainty

The Verge — AI

Governments need to rein in increasingly capable AI agents before their risks are fully understood, a United Nations scientific panel warned in the global organization's first major assessment of OpenAI's hack of Hugging Face earlier this year. The report cements AI's place on th

Amazon doesn’t trust Meta’s Muse AI agent
Article2026-09-21

Amazon doesn’t trust Meta’s Muse AI agent

The Verge — AI

Meta's Muse AI agent has been blocked from shopping Amazon on behalf of its users, GeekWire reports. A popup message started appearing on Sunday for Muse users saying that "continued access by an unauthorized AI agent violates Amazon's Conditions of Use, to which our customers ha

Trump now says he wants to form an ‘AI Force’
Article2026-09-20

Trump now says he wants to form an ‘AI Force’

The Verge — AI

The president posted on Truth Social that he wanted to appoint an "AI czar" to lead a new "AI force." He made the announcement amid growing calls from across the political spectrum and even within the industry to pump the brakes on AI development. He posted that his administratio

llm-keys-ui 0.1
Article2026-09-20

llm-keys-ui 0.1

Simon Willison

Release: llm-keys-ui 0.1 This plugin solves a very specific problem. I've started using Codex Remote to run coding agents on various machines while controlling them from my phone. Sometimes I use those machines to hack on LLM projects, and occasionally that means I need to config

Gemini went rogue, hacked three companies, and Google hid it
Article2026-09-19

Gemini went rogue, hacked three companies, and Google hid it

The Verge — AI

In May, Gemini broke containment and hacked three different companies, but Google didn't disclose the incident until the Wall Street Journal approached the company. The hacks happened during a test of the model's cybersecurity capabilities run by third-party Irregular, which was

Meta’s Muse is creepy, but maybe not for the reasons you think
Article2026-09-19

Meta’s Muse is creepy, but maybe not for the reasons you think

The Verge — AI

Meta's Muse is apparently an effective AI assistant, but one that's a little creepy. Part of that is because of its new Mac app, which can access Messages, Calendar, and Notes. But for all its smarts, Muse doesn't actually know how to describe itself. Jason Aten, a contributing e

The AI regulation smackdown isn’t over
Article2026-09-19

The AI regulation smackdown isn’t over

The Verge — AI

At the start of this week, the who's-who of AI seemed - at least tentatively - on the side of AI regulation. Over the weekend, Anthropic CEO Dario Amodei had proposed a three-step plan for slowing AI development, including by embedding third-party evaluators in labs, coordinating

Gavin Newsom is pushing for an AI kill switch
Article2026-09-18

Gavin Newsom is pushing for an AI kill switch

The Verge — AI

California Gov. Gavin Newsom (D) is positioning the state to take the lead on AI oversight, including the potential to mandate a "kill switch" for frontier models, with a new executive order issued Friday. Newsom's order directs the state to convene a group of experts that will d

Article2026-09-18

Gemini Hacked Three Companies in First Known Breakout by Google’s AI

Simon Willison

Gemini Hacked Three Companies in First Known Breakout by Google’s AI Gemini finally caught up on Felony Bench ! The hacks, which the company confirmed on Friday, occurred in May as part of a test run by the company Irregular, which was also involved in similar incidents disclosed