— The Editorial Index

The SEO Cover

A curated hub of SEO articles, videos, tools, and people — organized by topic.

Topic

AI Tools

346 resources

AI tools have become operational infrastructure for SEO teams. They're not future-theoretic anymore—they're in your workflow right now, whether for content ideation, technical audits, competitive analysis, or automating repetitive reporting. The question has shifted from "should we use them?" to "which ones solve our actual bottlenecks, and how do we keep the output credible?"

The field is splitting into two realities. Generalist AI platforms (LLMs, image generators, coding assistants) are becoming cheaper and more capable, letting smaller teams punch above their weight. At the same time, SEO-native tools are racing to embed AI in ways that respect search behavior and ranking signals—not just generic text generation. There's real tension between speed and quality: teams can now draft dozens of page concepts in hours, but that volume only matters if it survives actual ranking scrutiny. The practitioners moving fastest aren't those automating everything; they're the ones using AI to eliminate grunt work so they can focus on strategy, competitive gaps, and the judgment calls machines still can't make reliably.

The honest play: treat AI as a multiplier for your best work, not a replacement for it. Validate the output. Know what your tools are blind to.

From the desk
AI broke the cybersecurity world. What’s next?
Article2026-11-07

AI broke the cybersecurity world. What’s next?

The Verge — AI

Today, I’m talking with Alex Stamos, chief security officer at Cognition and longtime cybersecurity expert, about what a mess cybersecurity is right now. This episode is part one of a special series looking at AI in real life. I’ve always enjoyed talking to Alex because he’s so d

Article2026-11-07

datasette #3046: Don't serve link: rel=next HTTP headers to Firefox for HTML pages

Simon Willison

datasette #3046: Don't serve link: rel=next HTTP headers to Firefox for HTML pages I was looking at the Firefox network panel today when I noticed that requests to a Datasette table page were triggering an HTTP prefetch to the next page of rows in that table. This was happening b

The US let Nvidia sell chips to an empty office in China
Article2026-11-07

The US let Nvidia sell chips to an empty office in China

The Verge — AI

Concerns are being raised that neither the Commerce Department nor Nvidia are doing their due diligence when it comes to vetting Chinese firms cleared to handle the company's H200 AI chips. According to The New York Times, New Matrix is on the list of approved firms, yet its offi

All the latest updates on AI data centers
Article2026-11-06

All the latest updates on AI data centers

The Verge — AI

Massive new data centers are the physical foundation for tech companies’ hopes and dreams for AI. But the rush to expand warehouses full of energy-hungry servers has also kicked up fights across the world over their impact on power grids, utility bills, nearby communities, and th

How Akai and Moog are embracing vibe-coded mods
Article2026-11-06

How Akai and Moog are embracing vibe-coded mods

The Verge — AI

inMusic, the parent company of Akai, Moog, Native Instruments, and more, has decided to embrace the modding community. In an interview with The Verge, inMusic CEO Jack O'Donnell said, "We're going to provide a toolbox to the community, we're going to provide the inner workings of

AI is the new dating dealbreaker
Article2026-11-06

AI is the new dating dealbreaker

The Verge — AI

When Irene moved to San Francisco last year, she started using dating apps as a way to meet new people, get to know her new city, and connect with others who care about the things she does. After the 25-year-old analyst downloaded Hinge and started swiping, she noticed a trend. "

OpenAI is stepping back from NDAs for data center projects
Article2026-11-06

OpenAI is stepping back from NDAs for data center projects

The Verge — AI

Following this week's midterms where voters resoundingly voiced their opposition to data center expansion, OpenAI today announced new commitments to communities where it is working on data center projects, including that it won't use non-disclosure agreements (NDAs) with public o

Airbnb is working on an AI travel agent
Article2026-11-06

Airbnb is working on an AI travel agent

The Verge — AI

Airbnb plans to roll out an AI agent in the first half of 2027 that will help users plan and book travel, the company said in its Q3 2026 earnings shareholder letter released today. "Today's AI agents are good at simple, routine tasks, like making a restaurant reservation or sche

Big Tech lost big in the 2026 election
Article2026-11-06

Big Tech lost big in the 2026 election

The Verge — AI

On Tuesday, millions of American voters went to the polls and voted overwhelmingly for Democrats and against AI. The fight against Big Tech is about to come roaring back, and the fight over data centers is looking even harder for the folks trying to build them. On this episode of

China reportedly recruited AI exec to spy on Jensen Huang
Article2026-11-06

China reportedly recruited AI exec to spy on Jensen Huang

The Verge — AI

China's intelligence agency recruited Megaspeed executive Alice Huang to spy on Nvidia CEO Jensen Huang, according to The New York Times. The Ministry of State Security (MSS) enlisted her to glean information about American AI chips and "potentially influence the company to push

The biggest modding site in PC gaming is taking a stance on AI
Article2026-11-04

The biggest modding site in PC gaming is taking a stance on AI

The Verge — AI

The PC gaming mods repository Nexus Mods is making disclosures about AI mandatory for uploads of new mods, meaning that mod authors will have to declare "whether AI has been used in their work," the site announced today as part of a big post about AI-generated content on the plat