SEO Daily Brief No. 2
On "Written For Readers Who Don’t Read"
This is backwards. Bots reading your content doesn't change the rules—it just adds a new stakeholder with different requirements that happen to align with good writing. Your content still needs to work for actual humans, and the publishers getting crushed right now are the ones who optimized for bot consumption and lost reader trust. The real shift isn't that accessibility or quality standards disappeared; it's that you now have to satisfy two audiences simultaneously, which actually raises the bar instead of lowering it. Anyone claiming bot dominance is an excuse to cut corners is rationalizing the strategy that's already failing them.