On "AI Agents Struggle To Read B2B Pricing, Report Finds"

B2B sites hiding pricing behind signup walls just got a concrete reason to reconsider. If Claude agents can't parse your pricing reliably and resort to third-party aggregators instead, you're losing control of your narrative and probably handing customer intent to competitors willing to be transparent. For SEO this matters because it signals that obfuscation—the old enterprise playbook—actively breaks AI-driven discovery at scale. The sites that win here aren't the ones playing information gate-keeping games; they're the ones making pricing immediate and public.