On "What is SEO? A complete guide to search engine optimization"

This framing conflates two different things and obscures what's actually changed. Earning visibility in search results is SEO; visibility in AI answers is something else entirely—it's a different distribution channel with different rules, and lumping them together makes the guidance that follows either vague or wrong. A practitioner reading this needs to know whether they're optimizing for Google's index or for Claude's training data, because the tactics diverge fast. If you're still selling SEO as a unified discipline that covers both, you're already behind.