The SEO Cover

A curated hub of SEO articles, videos, tools, and people — organized by topic.

SEO Daily Brief No. 2

On "Daily Search Forum Recap: July 3, 2026"

Google Local reviews vanishing from business profiles is the kind of quiet operational shift that usually precedes a bigger product change, and you should be watching your own properties right now instead of waiting for official word. Review visibility directly impacts local CTR and trust signals in pack results, so if you're managing any location-based business or multi-location client, pull your GMB data and compare what's showing in Search and Maps against what's actually posted. This could be a data sync issue, a quality filter tightening up, or the early phase of a UI redesign—but either way, silence from Google's side means the forums are your real-time canary.