On "How to Manage Multiple Social Media Accounts: 7 Tips to Do It Like a Pro"

The premise that you should be running multiple social accounts from a single dashboard is backwards for SEO and discovery work. Yes, scheduling tools save time, but they systematically flatten the differences between platforms—voice, format, audience, posting cadence—that actually drive engagement and algorithmic lift. You're trading operational convenience for the strategic specificity that makes social work as a discovery channel. If you're managing five accounts, they probably deserve five different approaches, not one dashboard doing five things badly.