SEO Daily Brief No. 3
On "Google expands Performance Max product reporting across all networks"
Performance Max reporting just got noisier at exactly the wrong time. Expanded product metrics across all networks sounds helpful until you realize it's a one-time reporting bump that will make month-over-month comparisons harder to read and give clients one more reason to misinterpret why their conversion numbers shifted. If you're running PMax, you'll need to manually document your baseline before this rollout hits, because Google won't flag it as a data-definition change and your stakeholders won't know to account for it.