On "Keyword mapping for SEO: Guide + free template"

Keyword mapping is table stakes, not strategy—it's the hygiene work that lets you actually do SEO instead of guessing. The real skill isn't assigning keywords to pages; it's deciding which pages deserve to compete, which search intents you're genuinely built to own, and where you're wasting effort on low-signal terms. If you're treating a template as the answer, you're missing that the hard part is the thinking that comes before you fill in the spreadsheet.