On "Digital PR for AI visibility: 5 tactics + how to measure"

Digital PR for AI visibility is starting to feel like SEO practitioners hunting ghosts—you're chasing algorithmic favor from tools that don't have editorial standards, don't link, and don't drive qualified traffic the way human-discovery channels do. The five tactics here probably amount to "get mentioned in places AI trains on," which is fine for brand awareness but conflates visibility with business outcomes in a way that should make you skeptical. If your content strategy is now optimized for what Claude might cite you in, you've outsourced your editorial judgment to someone else's training data. Focus on human audiences first—AI mentions are a side effect of good work, not a strategy worth reorganizing around.