On "Cloudflare’s PACT Is Not Live Yet – Decide Which Track Your Traffic Needs"

Browser vendors aligning on a single protocol is genuinely news, but calling this a solution to "agentic access" overstates what PACT actually does. The real problem for SEO isn't that crawlers can't agree on a handshake—it's that you'll still need to manage traffic differently for bots behaving like users, bots that are actually users, and actual users, because the protocol doesn't magically sort intent or quality. You're going to spend the next eighteen months figuring out which track your traffic should take, which means starting now to audit what's actually hitting your site and why.