On "How an Independent Agency Manages 23 Social Media Profiles With Buffer"

This is a tactical case study, not a business lesson—useful for agencies drowning in profile sprawl but not a model for how to actually win clients or retain them. Managing 23 channels is a logistics problem that Buffer solves well, and the execution matters, but the real question Simmons should be answering is whether that many profiles drive revenue or just create a maintenance burden that justifies his service fees. For most practitioners, this reads as validation that you need a scheduling tool, which is fair, but the implicit argument—that more channels equals smarter social strategy—is backwards. If you're managing two dozen profiles, you're probably managing them poorly, and a better ROI probably lives in ruthless consolidation and depth on three channels instead.