SEO Daily Brief
On "13 Best URL Shorteners to Shrink Your Links in 2026"
URL shorteners are mostly a solved problem unless you're running a massive social media operation, and spending time comparing 13 options is a distraction from what actually matters: trackability, reliability, and not poisoning your domain authority with redirects. The real…
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On "What building an AI-native finance function taught me"
The real lesson here isn't about finance functions—it's that CFOs are finally willing to talk publicly about AI as operational infrastructure, not moonshot. Friar's five lessons probably land somewhere between genuine infrastructure thinking and the polished PR narrative you'd…
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On "The simple way to make your marketing claims 42.9% more believable"
The specific-number trick works, but mostly because it signals effort and research rather than because precision itself builds trust—and that distinction matters when your claim is actually defensible. Slapping a decimal point on a made-up statistic (like that suspiciously round…
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