On "How Google AIOs Use Facebook, Instagram & TikTok From 300 Million US Searches"

Google's willingness to cite TikTok and Instagram in AIOs signals a real shift away from authority-as-brand-size — the algorithm now rewards specificity and firsthand experience over domain prestige, which should terrify traditional publishers relying on scale and backlinks to carry them. For practitioners, this means the moat around owned media just collapsed; if you're running a brand community, a creator account, or user-generated content at any real volume, you're now competing directly against established publishers in the same SERP. The implications are obvious but uncomfortable: build audience and community as a core SEO asset, not a side channel, because Google is increasingly happy to validate human expertise wherever it lives.