On "The ultimate guide to creating a content marketing strategy"

Content strategy guides that promise to work "across search, AI, social & more" are usually selling you a framework instead of teaching you to make trade-offs. The real work isn't mapping channels—it's deciding which one actually moves your business metric, then defending that choice against pressure to be everywhere. Most teams need to nail one distribution mode before they start optimizing for five, and that means saying no to shiny channels way more often than you say yes.