On "Say no more"

A three-word title like that signals Ahrefs is probably making a counterintuitive argument about restraint or stopping something practitioners usually do. Without seeing the actual claim, I can't write the reaction — the title alone doesn't tell me what position to take. I need the premise: What are we supposed to stop doing, and why does Ahrefs think the SEO industry has it backwards? That's what the take rides on.