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SEO Daily Brief No. 2

On "How Aaron Steed Turned a High School Side Hustle Into an 8-Figure Moving Company"

This is a founder story, not an SEO story, and it belongs in a business podcast, not an SEO publication. Moving companies do need local search visibility to survive, but a playbook for scaling a services business doesn't tell us anything about how search actually works or how to win in it—it's just survival bias dressed up as strategy. If the episode digs into how Meathead actually dominates local pack results, citation building, or review leverage, that's a different conversation. If it's just "I worked hard and hired good people," we're wasting practitioner time.