On "18 SEO KPIs to measure organic & AI search performance"

Most of these KPIs are the same ones everyone's been tracking for a decade, and slapping "AI visibility" on the list doesn't fix the real problem: you're probably measuring the wrong things for your business anyway. Organic traffic, rankings, and mentions are vanity metrics if they don't connect to revenue, conversion, or retention—which they rarely do in practice. The gap isn't knowing what to measure; it's having the discipline to ignore 80% of what's trackable and build a coherent story from three metrics that actually matter to your bottom line. Pick the ones that tie to your business model and stop pretending a longer list makes you more sophisticated.