On "Six AI-Readiness Questions for Marketing Leaders to Ask"

Most marketing leaders asking "are we AI-ready?" are actually asking the wrong question—they're checking a box instead of diagnosing whether their data infrastructure, team skills, and workflows can actually absorb what AI delivers. The real problem isn't access to tools; it's that AI initiatives stall because teams bolt them onto broken processes instead of asking whether the fundamentals exist to make them work. If your data is a mess, your attribution model is guesswork, and your team is still manually pulling reports, no prompt-engineering framework fixes that. The hard conversation isn't about readiness; it's about whether you're willing to rebuild how you operate first.