On "Google Adds New Ad Experience Metrics To CrUX Report"

Google's basically weaponizing UX metrics against publishers who rely on ad revenue, and calling it a feature. These new ad experience signals in CrUX aren't neutral data—they're a direct incentive to de-monetize or throttle ads, which benefits Google's own ad products while making the publisher's job harder. If you're running a site that depends on traditional display inventory, you're now being graded on something you can't fully control without cannibalizing revenue, while Google sits on both sides of the transaction watching your score. Track these metrics because Google will weight them, but don't confuse transparency with fairness.