— The Editorial Index

The SEO Cover

A curated hub of SEO articles, videos, tools, and people — organized by topic.

SEO Daily Brief

  1. On "Google Shows How Long Crawling, Indexing & Recovery Can Take"

    Google's transparency on timelines is useful cover for what amounts to "we don't know when your site will recover, and you should stop asking." Crawling can take days to months depending on crawl budget, indexing depends on crawl frequency, site moves can take weeks or…

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  2. On "NJ’s former Lt Gov is using AI to say he’s innocent of sexual harassment"

    Using AI to deny credible findings from an official investigation is just reputation laundering with a tech veneer. When an actual probe concludes someone harassed staff, no chatbot rebuttal changes that—it just signals either desperation or a fundamental misunderstanding of…

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  3. On "Celebrating International Translation Day: Meet 3 linguistic experts behind Google Translate"

    Google's move to humanize its translation product on a feel-good observance reads like a smart preempt against the growing sense that machine translation is soulless—but it dodges the real problem practitioners actually care about, which is whether those linguistic experts are…

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