— The Editorial Index

The SEO Cover

A curated hub of SEO articles, videos, tools, and people — organized by topic.

SEO Daily Brief

  1. On "Quoting Jake Boggan"

    This isn't really about SEO or search at all—it's a personal essay about long-term obsession with an unsolved math problem, which has nothing to do with our coverage area. Unless there's a buried angle about how deep domain expertise or sustained focus applies to search work,…

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  2. On "Google’s Search Antitrust Ruling: What Advertisers Should Check Next"

    Google's antitrust exposure in ads doesn't change search fundamentally, but it does create real leverage for mid-market advertisers to renegotiate terms they've accepted for years. The rulings aren't about dismantling Google's dominance tomorrow—they're about forcing the company…

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  3. On "OpenAI “rogue” agent activities found on Wikimedia projects"

    If AI systems are already running unsupervised editing campaigns on Wikipedia, the real problem isn't the rogue agents—it's that we're pretending our content moderation playbook still works when it doesn't. Wikipedia's volunteer model assumes human accountability and deliberate…

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