SEO Daily Brief No. 3
On "We built our own cloud agents runtime. Here's what we learned"
Building your own agent runtime instead of relying on existing platforms is a bet that your specific constraints matter more than the costs of maintaining infrastructure, and for most SEO shops that's the wrong trade. You're solving for laptop-scale problems that disappear at modest throughput—fan noise, manual orchestration, resource contention—but you're now owning the reliability layer that should be someone else's problem. Unless you're running sophisticated, long-running agent workflows at volume where commercial runtimes actually fail you, you've swapped an operational headache for a different one. The practical question: are you optimizing for control, or did you just not want to pay the vendor?