On "What Pokemon Pokopia Taught Me About the Future of Marketing"

The "handmade premium" thesis sounds nice until you actually price it—human-made content costs more to produce, so only established brands with margin can afford that signal, and they'll use it to widen moats, not level the field. What's actually happening is stratification: commodity content gets AI-automated away, premium positioning goes to whoever can credibly claim authenticity, and the middle collapses. For most practitioners, this means you're either racing downmarket against automation or fighting for scraps in a shrinking "human touch" segment where you're competing on cost of production and reputation, not quality. The future isn't pro-human; it's bifurcated.