SEO Daily Brief No. 2
On "How Tomi Mikula Grew Delivrd to $400K-$500K in Sales With a $1,000 Flat-Fee Service"
The $1,000 flat-fee play works when you solve a genuine operational problem, not when you're just packaging a commodity service. Mikula built around a real constraint — sourcing deals in automotive — which justifies the fixed price because the value isn't in effort, it's in access and reliability. The lesson for practitioners isn't "charge flat fees," it's "find what your market actually can't do themselves, then remove friction around it." That's how you get to repeat business and defensible margins without racing to the bottom.