On "Simplest Path to Better Local AI Visibility: Dig into a Qualifier or Niche"

Going narrow instead of broad is the real moat in local AI search right now, not because AI inherently loves specificity but because most local businesses are still competing on generic terms they'll never own. If you've got a defensible angle—you're the best divorce attorney for high-net-worth clients, or the only vegan-certified bakery in your market—AI agents will actually have a reason to recommend you instead of cycling through the usual suspects. The businesses panicking about "how do I rank for pizza near me" are already losing; the ones building authority in a qualifier or vertical will still get found when AI is doing the finding.