Your Divi Form Has Too Many Fields
A homeowner in Bridgewater has water on the floor. They find your site. They hit Contact. Name. Email. Phone. Company. Address. How did you hear about us. Preferred contact method. Message. Captcha. Submit sits below the fold on a phone.
They leave. The next shop with a tap-to-call bar gets the job.
That is a form design problem, not a "lead quality" problem. Long Divi forms feel thorough on a desktop mockup. On a job-site phone they are a wall.
One job for the form
For NJ trades and restoration, the contact form is not a CRM audition. It is a way to start a call or a text when the sticky phone link is not enough.
If the primary path is "get a quote" or "send photos of the damage," ask for what you need to call them back. Everything else is optional or belongs in the follow-up.
Emergency demand moves fast. A wet basement does not wait for a nine-field survey. Name, phone, and a short note beat a perfect record in HubSpot that never arrives.
What to cut first on Divi
Open the Contact Form module on mobile width. Count required fields before Submit.
Keep:
- Name - Phone (required for emergency work) - Short message or photo upload if you actually use it
Cut or make optional:
- Company name for residential jobs - Full street address before the first call - "How did you hear about us" as a required dropdown - Preferred contact method when you already have a phone field - Extra service checkboxes that duplicate your menu
If you need lead source later, put it in the CRM after the call. Do not make a wet-basement customer fill a survey to reach you.
Email can stay if you use it for photo replies. Do not make it the only way to reach you when phone is how jobs get booked.
Layout that survives a thumb
1. Put a clear Call button above the form on mobile. Form is backup. 2. One column. No side-by-side fields that squash on a 390-wide screen. 3. Labels above inputs, not tiny placeholders that vanish when typing. 4. Submit text that says what happens ("Call me back" or "Send photos"), not "Submit." 5. Watch sticky chat widgets and cookie bars. They love to cover the last field and the button.
Test on a real phone. Fill it with one hand. If you get annoyed, your customer already left.
In Divi, check the Contact Form module field settings and the section padding on tablet and phone breakpoints. Theme defaults often leave desktop spacing on mobile. Shrink vertical gaps so Submit stays reachable without a long scroll past empty space.
Ship the short form
Pretty long forms look thorough on a desktop mockup. They do not produce work on a job-site phone.
Trim the Divi form tonight. Required fields down to what you need to dial back. If the rest of the site still fights mobile calls, that is WebMaster work, not another field on the form.