— The Editorial Index
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A curated hub of SEO articles, videos, tools, and people — organized by topic.
From the source: Google is expanding the book button through Reserve with Google partner integration to Google Ads Search and Performance Max campaigns. Previously, I believe, this was only available on Google Local Service Ads and maps ads.
Search Engine Journal
On Alphabet's Q2 call, Pichai named coding an area to improve, saying Google needs Gemini 4 for the next frontier, as 3.5 Pro stays delayed.
Search Engine Roundtable
Here is a recap of what happened in the search forums today...
Search Engine Journal
Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out?
Search Engine Roundtable
Google sent out emails to some advertisers notifying them that starting October 1st, Google Local Service Ads will charge for some missed and subsequent calls over the platform. "On October 01, 2026, we are updating how and when you are charged for call leads originating from Loc
Search Engine Roundtable
Another week, more volatility within the Google Search results. Google is also swapping out direct links to go-to URL redirect links in its search results to protect...
Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple announced the new Apple Intelligence and Siri AI...