AI Ready? Google Ads Maturity Model.

Avinash Kaushik·2026-06-08

— The SEO Cover · Daily Brief · Jun 9, 2026

On "AI Ready? Google Ads Maturity Model."

Kaushik's maturity model framing cuts through the noise: you either adopt AI-driven tools in Google Ads or you're deliberately handicapping yourself. The motorcycle-versus-horse metaphor is tired but the point lands—agencies and brands that treat AI as optional rather than foundational are choosing inefficiency, and their competitors will make them pay on cost-per-conversion. The real question isn't whether AI is ready; it's whether your workflows are rigid enough that you can't adopt it, which is a different problem entirely.

From the source: In a world with fuel-efficient long-range motorcycles, do you insist on using horses for transportation? I’m of course talking about

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