Greg Finn on 20 years of PPC: From exact match to AI Mode
From the source: Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
TopicsTechnical SEO
Related
Pichai Says Google Needs Gemini 4 To Compete At The Frontier
Search Engine Journal
On Alphabet's Q2 call, Pichai named coding an area to improve, saying Google needs Gemini 4 for the next frontier, as 3.5 Pro stays delayed.
Daily Search Forum Recap: June 26, 2026
Search Engine Roundtable
Here is a recap of what happened in the search forums today...
The AI Convergence Problem
Search Engine Journal
Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out?
Google To Charge For Missed & Subsequent Calls On LSAs
Search Engine Roundtable
Google sent out emails to some advertisers notifying them that starting October 1st, Google Local Service Ads will charge for some missed and subsequent calls over the platform. "On October 01, 2026, we are updating how and when you are charged for call leads originating from Loc
Search News Buzz Video Recap: Google GoTo Parameter Fight, PDFs Go Missing In Google, SEO For AI Responses & Google and Microsoft Ads News
Search Engine Roundtable
Another week, more volatility within the Google Search results. Google is also swapping out direct links to go-to URL redirect links in its search results to protect...
Daily Search Forum Recap: June 9, 2026
Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple announced the new Apple Intelligence and Siri AI...