— The Editorial Index
The SEO Cover
A curated hub of SEO articles, videos, tools, and people — organized by topic.
From the source: As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes.
Search Engine Journal
Job site operators report months-long waits for Google Indexing API approval, with no stated review timeframe in Google’s documentation.
Search Engine Journal
On Alphabet's Q2 call, Pichai named coding an area to improve, saying Google needs Gemini 4 for the next frontier, as 3.5 Pro stays delayed.
Search Engine Journal
Google admits that Search Console's AI search reporting does not adequately reflect AI search positioning data for SEO.
Search Engine Roundtable
Here is a recap of what happened in the search forums today...
Search Engine Journal
Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out?
Search Engine Roundtable
Google has confirmed it has recently begun running a "small experiment" where it is serving regular pure Search campaigns with restrictive match types in AI Mode. Ginny Marvin, Google's Ads Liaison, told me, "This is a small experiment that recently kicked off."