We spend $45,000 on doing more weird every month

PostHog· by Charles Cook ·2026-08-05

— The SEO Cover · Daily Brief · Aug 6, 2026

On "We spend $45,000 on doing more weird every month"

PostHog's spending $45k a month on experimentation is smart product work masquerading as culture theater—and the distinction matters. When you institutionalize budget for "weird," you're not really celebrating weirdness, you're creating permission structures for engineers to test hypotheses that wouldn't survive normal prioritization. The real insight isn't that they're quirky; it's that R&D only works if it's actually ring-fenced and guilt-free. If you're running product without this buffer, you're leaving optimization opportunities on the table while pretending you're too disciplined to waste time on them.

From the source: "Do more weird" is an actual PostHog company value , and we have a discretionary $45k/mo budget that anyone can use to bring weird ideas to life…

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