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Where Clicks Go, What Agents Skip, Who’s Leaving Bing – SEO Pulse

Search Engine Journal· by Matt G. Southern ·2026-07-03

— The SEO Cover · Daily Brief · Jul 4, 2026

On "Where Clicks Go, What Agents Skip, Who’s Leaving Bing – SEO Pulse"

Google's AI Overviews are still cannibalizing clicks from actual results without any proportional benefit to sites, and the fact that we're tracking "where clicks go" like it's a mystery just proves the cannibalization is real and GSA hasn't solved it. The agent skip problem is worse — if AI agents can't read your site, they won't visit it at all, which means zero traffic, zero crawl budget allocation, and effectively no existence in the emerging agent layer. Bing's user exodus is the least surprising news here; between AI Overviews and agents, search is consolidating around Google's infrastructure, and anyone building SEO strategy around platform diversification is optimizing for a market that's already decided.

From the source: Where AI Overview clicks go, what agents skip on sites they can't read, and who's leaving Bing, plus the rest of the week's search news.

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