What are URL parameters? A guide on how to use them

Semrush Blog·2026-06-26

— The SEO Cover · Daily Brief · Jun 27, 2026

On "What are URL parameters? A guide on how to use them"

URL parameters are a solved problem that most SEOs still overthink. You need them for tracking and dynamic content, period—just use UTM tags for marketing campaigns, let Google Search Console handle parameter declaration if you have crawl issues, and move on. The real work isn't understanding parameters; it's knowing when *not* to create them in the first place, because every new parameter is another crawl path, another canonical opportunity, another way to shoot yourself in the foot. If you're spending time reading a guide on parameter basics when you could be auditing which parameters are actually leaking value from your site, you're optimizing in the wrong direction.

From the source: URL parameters are extra pieces of information added to the end of a URL. Here’s how to use them.

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