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How Chad Howard Built a $4.5 Million Porta Potty Business in Less Than Two Years

Niche Pursuits· by Jared Bauman ·2026-07-22

— The SEO Cover · Daily Brief · Jul 23, 2026

On "How Chad Howard Built a $4.5 Million Porta Potty Business in Less Than Two Years"

The porta potty story is a lesson in unglamorous but defensible unit economics, not entrepreneurial magic. Chad Howard didn't crack some SEO code or find an algorithmic loophole—he picked a category with low competition, high margins, and sticky local customers, then executed operationally. That's the real takeaway for anyone chasing niches: the best ones aren't the ones that sound interesting at dinner parties, they're the ones where customers will pay reliably and your competitor is someone with a truck and a phone number, not a VC-backed platform. If you're still hunting for the "next big thing," you're probably looking past the actual opportunities.

From the source: In this week’s episode of the Niche Pursuits podcast, Chad Howard and I discuss how he left a decade-long corporate career and built Halftime Rentals into a fast-growing porta potty rental business. It's not a flashy business, yet Chad’s story…

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