Link Building Strategies for 2027: What to Keep and Cut

Search Engine Journal· by Loren Baker ·2026-10-08

— The SEO Cover · Daily Brief · Oct 8, 2026

On "Link Building Strategies for 2027: What to Keep and Cut"

Most link building advice gets recycled because the fundamentals don't change that much—authority and relevance still matter, and that won't flip in 2027. The real question isn't what to cut but what's actually working at scale versus what looks good in case studies, and that's hard to answer in a webinar format where the incentive is to sound definitive rather than honest about what's messy and contextual. If you're sitting through this, focus on whether they're tracking what actually moved rankings for their clients, not just whether they have an opinion about AI or "authentic" outreach.

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