— The Editorial Index
The SEO Cover
A curated hub of SEO articles, videos, tools, and people — organized by topic.
From the source: Businesses move all the time, and updating the Google Business Profile to the new address is essential for ranking in the new area. In the case when a business moves to a new state, unfortuantly Google does not have a good process to handle a move so far. There is a loophole to m
Whitespark
TL;DR: • Google Business Profile reviews usually go missing for 3 reasons: business policy violations, spam attacks, or Google moderation errors.• Common triggers include sudden review spikes, incentivized reviews, review kiosks/shared IPs, fake engagement tactics, and reviews fr
Sterling Sky
Phil Rozek
Just about every business owner wants to be more visible in the AI local results, but it’s easy to get analysis paralysis. Where and how do you even check your visibility? How should you size up competitors? What are realistic next steps, particularly next steps you don’t already
BrightLocal
Kick Point founder Dana DiTomaso’s answer to how she uses AI comes down to one idea, repeated across her whole conversation with BrightLocal co-founder Myles Anderson. AI isn’t there to finish the work. AI is there to help you get unstuck or serve as a kick point (sorry) at the b
Whitespark
Google Quietly Removed a Major Barrier to Reviews Google just made one of its most significant shifts to its review system in years: users can now leave reviews under a pseudonym instead of their real Google Account name. This change, rolling out globally in November 2025, lowers
Whitespark
💡 Key findings and takeaways: • Only 25% of GBP primary categories have review questions at all, and questions fall into two main templates: a richer “hospitality” set (restaurants, bars, cafes) and a shallower “service” set (contractors, medical practices). • Restaurants top th